The VM Beacon is live and available in the following stores....

More to follow shortly.

Technology and design company Iconeme is to launching a personalised virtual ‘High Street Takeover‘, collaborating with participating retailers in both

Westbourne Grove and Ledbury Road in London’s Notting Hill on October 3rd, 2018.

Retailers who are participating in the initiative with Iconeme include Melissa Odabash, Hari’s, Melt, Derek Rose,

 Petit Bateau, Toast, Woodhouse and Maison SL  amongst others.

The high street is under increasing pressure with the internet taking up about a fifth of all retail spending over the past year. Smartphones are everywhere meaning consumers can buy everything from fashion to kitchens wherever they are and whatever time it is.

The internet has challenged the smaller bricks and mortar retailers in a number of ways. Apart from directly diverting sales, it has given shoppers less reason to visit their high street, reducing chances of drawing in passing trade, while the cost and complexity of building the infrastructure to deliver goods to homes efficiently has hit profits.

 As traditional retailers struggle to adapt, they are being further pressed by online specialists, such as Amazon and Net a Porter who are unhindered by a portfolio of outdated stores. The ease of comparing prices and accessing goods from around the world has given more options to those based in small towns who are no longer restricted to shopping local, making competition tougher than ever.

Spearheading VMBeacon technology for visual merchandising, Iconeme was launched in 2014 to widespread, positive media coverage. VMBeacon, is a bluetooth, low energy product which can be placed anywhere in store, inside mannequins or in visual merchandising displays enabling retailers to

communicate with customers via their smartphones as they browse items on display in shop windows and in store.

Positioned as the first truly engaging experience, Iconeme is a way for both customers and retailers to interact. Bridging the gap between on and offline,

Iconeme enhances the retail journey for the consumer and drives 24/7 sales to the retailer’s website together with supply of vital customer analytics.

A VMBeacon device transmits information that has been programmed by the retailer via a secure web-portal. When a customer with an enabled smartphone app is within a 100m range of the VMBeacon, they will receive an automatic alert about the content they can access. This includes details about clothes and accessories or products displayed, such as price and links to purchase the items directly from the retailer’s website or the location they can be found within the store.

The customer can also see more detailed photos and descriptions of the products plus save the looks for later, share with friends as well as access additional offers and rewards.

Commenting on the initiative Jonathan Berlin, Co-founder of Iconeme said “We are really excited to see Iconeme used on a mass scale. This is game changing technology for the struggling high street and we plan to expand the initiative to include other key shopping areas in the near future”

Iconeme Ltd

Units 130-132 Network Hub

300 Kensal Road


W10 5BE

+44 (0) 208 206 5010

New York Office

1 Little west

12th Street

New York

NY 10014

+1 212 242 0374





Copyright © 2013- iconeme Ltd